Harnessing the Swarm for Viral Growth

Swarm Influence (noun)/swɔrm ˈɪn.flu.əns/

1. A new category of growth: The coordinated power of real-time networks of humans and AI agents, where every participant acts as a node in a self-organizing system.
2. Mechanism of action: By mapping and amplifying natural swarm intelligence — hidden referrals, peer influence, micro-actions — Swarm Influence transforms scattered interactions into measurable, compounding momentum.
3. Why it matters: Unlike traditional marketing attribution, which isolates last clicks or channels, Swarm Influence reveals and orchestrates the true drivers of viral growth, enabling explainable, deterministic scale.
Related terms: Knowledge Graph OS, Influence Ledger, Growth CoPilots, True Income Per Agent (TIPA).See also: Selltype OS — the first platform to operationalize Swarm Influence.

Natural Swarm Intelligence for Viral Growth Operations

Introducing the world’s first platform that applies Swarm AI to revenue ops, enabling a decentralized but perfectly orchestrated system of continuous viral growth.Hear Amit Rathore, Founder & CEO of Selltype, talk about it below:

Unlock Continuous Viral Growth with Real-Time Influence Accounting & Human/AI Coordination

Most tools only track data. Selltype drives execution. Interconnect your existing tools, data, humans, and AI agents across marketing, sales, and revenue teams. Launch your network-of-networks infrastructure for viralilty.Finally see — and scale — the influence that drives growth.

Selltype empowers your business with real-time and personalized decision intelligence and seamless coordination between human and AI agents.Arm your brand with a revolutionary Influence Accounting system and start driving measurable revenue growth immediately.


Revenue Leaders are still flying blind.

AI is everywhere—except where it matters most: proving ROI.AI Agents promise the world, but fail to deliver meaningful results.AI CRMs track activity, not context.AI dashboards explain history, not the future.Tools remain disconnected, speaking different languages.Even cutting-edge AI invents facts.The result? Bloated budgets. Invisible influence. Teams moving out of sync.Revenue leaders don’t need more tools, more models, or more noise. They need real-time decision intelligence.


Selltype interconnects tools, data, humans and AI into real-time Swarm Influence Networks that measure and drive verifiable growth. See how Selltype is different.

Air Traffic Control for Swarm Influence

Revenue Operations in the Age of AI

Selltype gives your Marketing, Sales, and RevOps teams a single execution layer:📈🌱 Shows real-time influence accounting across content, creators, ads, and channels.📈🤖 Coordinates human and AI agents across the funnel — from marketing ops to sales enablement.📈🏆 Gamifies execution with explainable rankings and smart CoPilots that guide next actions.📈💰 Drives measurable revenue outcomes — with positive cash flow in one quarter.

Think of your content, marketers, partners, sales reps, agents, channels, and platforms across the Internet as flights in the sky.Selltype coordinates their routes, predicts effectiveness, and directs the fastest, highest‑yield path to revenue. Selltype operates with explainable attribution and human‑in‑the‑loop controls.

Unique Design of Real-Time Multi-Agent Knowledge Graph

Swarm Intelligence for teams of human and AI Agents

📈🔍 Real-Time Influence Accounting
Know which touchpoints actually drive deals — not just last-click guesses.
📈🤝 Cross-functional AI + Human Agent Orchestration
Align finance, marketing, sales, success, and AI agents to operate as one coordinated engine.
📈🚀 Scalable Growth Engine
From pilots to $100M revenue plans, Selltype adapts to your execution tempo.

Real-Time AI-powered Knowledge Graph

🌐🕸️ Unified View of the Entire Revenue Organization
See every touchpoint, every team, and every deal in one real-time knowledge graph.
🌐⚡ Real-Time Market Intelligence & Adaptability
Instantly detect shifts in buyer behavior and market trends, then adjust execution on the fly.
🌐🛡️ Future-Proof Infrastructure for Growth
Build on a resilient, adaptive graph that scales as your business evolves.


Trusted by Growth Leaders

Chief Marketing Officer:“Our campaigns used to run in silos. Selltype gave us real-time attribution and coordination across every channel — the clarity was immediate, and so was the ROI.”

VP of Revenue Operations:“Dashboards told me what happened yesterday. Selltype tells me what’s happening right now — and how to act on it.”

Chief Revenue Officer:“With Selltype, we finally see where influence is really coming from. It’s the first time my entire GTM team is aligned around one source of truth.”

Growth Marketer:“It’s not just analytics — it’s execution. Selltype turned data into a playbook we could actually follow, and revenue followed fast.”

Our past experience includes:

eBay
Google
Staples
Target
Groupon
eBay
Google
Staples

Stop Guessing. Start Orchestrating.

See how Selltype can unlock positive cash flow for your revenue teams within one quarter.


🧠 AI-Ready Infrastructure for AI-powered Growth Operations

Foundational data and orchestration layer for AI-driven revenue acceleration

Built for the AI era, Selltype provides the infrastructure enterprises need to unify data, influence, and decision-making across every stage of the buyer journey.

🕵️♀️ Explainable Attribution

Real-time influence tracking across creators, content, channels, and more

🤝 Agent Coordination

Seamless collaboration between human and AI agents across the full revenue funnel

📈 Scalable Growth Engine

Enables data-driven, multi-touch marketing with measurable ROI

🔗 Unified Execution Layer

Breaks down silos between marketing ops, sales enablement, and media strategy


🧠 Developer-Friendly, Integration-First

Selltype is built on an open architecture built for the Age of AI, where data is the new oil. The pipes that enable businesses to take full advantage of Selltype AI provide an easy Plug-and-Play model for interconnecting enterprise systems.Whether it's HubSpot, Salesforce, Bizible, Dreamdata, HockeyStack, or any other system that needs to be integrated, talk to us.


Growth Ecosystem for Human and AI Agents

Selltype is both the Swarm OS and the open ecosystem for AI-powered agents, data services, operators, and tools

Selltype is building interconnected agents and tools to empower brands and businesses with their first-party infrastructure cloud. This means anyone can launch community-driven strategies powered by Swarm Influence.

🌐 💬 Selltype Swarm AI

Launch Selltype with a native RevOps Swarm for your business. Unleash an outcome-based revenue economy of AI and human agents with complete first-party brand control.Start now.

🤖 🎯 Selltype Swarm CoPilots

Amplify your RevOps Swarm with AI-powered Growth CoPilots: decision intelligence that guides full-funnel action across marketing strategy, spend, and execution.Start now.

🤖 🌐 Selltype Swarm Pricing

We designed Selltype to be affordable for startups and corporates.
Click for pricing details.

🤖 🌐 How Selltype Differs

Selltype is not competitive with other players in RevOps, marketing attribution, growth CoPilots, or AI Agents, or other tool makers and data providers.Selltype takes a cooperative approach to the growth ecosystem.
Learn more about the Selltype difference.

The Unified Knowledge Fabric for Orchestrating Swarm Growth

Selltype doesn't replace your data and attribution tools – it makes them exponentially more powerful by filling the gaps they can't address and orchestrating them into a unified intelligence system.

The Selltype Difference

Traditional approach: Choose one attribution platform and force all use cases to fit its limitations.Selltype approach: Use the best attribution tool for each use case, then orchestrate them all through a unified intelligence layer.Result: Complete attribution coverage with no gaps, no conflicts, and no compromises.

DifferentiatorSelltype AdvantageExisting Tools LimitationsBusiness Impact
Deterministic Attribution "PageRank for Marketing"Real-time, person-level influence tracking with mathematical precisionProbabilistic models that estimate attribution based on statistical correlations30% more accurate attribution leads to optimal budget allocation and eliminates wasted spend
Infinite Referral Chain Tracking Multi-level influence mappingTracks and rewards influence across unlimited network depth (referrer → referrer → referrer...)Limited to 7-90 day attribution windows with 5-15 touchpoint maximumUnlock hidden revenue sources by attributing sales to indirect influencers missed by traditional tools
AI Agent Orchestration Human + AI coordinationNative coordination between human agents, AI agents, and automated systems in unified platformSeparate tools for analytics (passive) and automation - no unified orchestrationReal-time optimization enables immediate campaign adjustments vs. delayed batch reporting
Community-First Architecture Built for distributed networksNative attribution for creators, influencers, affiliates, and community members with automated revenue sharingInternal team focus only - limited creator/influencer integration, manual affiliate trackingScale community-driven growth with transparent attribution and automated payouts to network participants
Sovereign AI Infrastructure Zero Big Tech dependenceFirst-party AI models with complete data sovereignty and privacy controlDependence on OpenAI/Google APIs creates vendor lock-in and data privacy risksEnterprise-grade security with no external AI dependencies plus faster, customizable AI responses

🤝 Bizible + Selltype

Bizible handles: B2B touchpoint attribution, CRM integration, lead lifecycle trackingSelltype adds: Community influence attribution, real-time orchestration, AI agent coordinationCombined result: Complete B2B + community attribution with instant optimization capabilities

📊 Dreamdata + Selltype

Dreamdata handles: Customer journey analysis, account-based attribution, B2B revenue trackingSelltype adds: Multi-level referral chains, creator network attribution, automated reward distributionCombined result: Internal customer journeys + external influence networks with transparent attribution

🏒 HockeyStack + Selltype

HockeyStack handles: Unified customer tracking, growth team analytics, conversion optimizationSelltype adds: Infinite referral attribution, swarm influence coordination, AI-powered orchestrationCombined result: Complete customer view + network effect amplification with real-time action

One Platform, Infinite Possibilities

Selltype OS acts as the connective tissue between your existing attribution tools, filling attribution gaps, orchestrating insights, and turning passive analytics into active revenue optimization. Instead of choosing between platforms, you get the best of all worlds.

💰 Protect Your Investments

Keep using the attribution tools you've already invested in. Selltype enhances rather than replaces, maximizing your existing ROI while adding new capabilities.

🚀 Faster Implementation

No rip-and-replace migrations. Connect Selltype to your existing tools in weeks, not months, with minimal disruption to current workflows.

🎯 Fill Attribution Gaps

Traditional tools miss community influence, creator attribution, and multi-level referrals. Selltype captures the "dark social" attribution others can't see.

⚡ Real-Time Orchestration

Transform historical insights from existing tools into real-time action. AI agents coordinate across platforms to optimize campaigns as they happen.

🌐 Unified Attribution View

One knowledge graph combining data from all attribution sources. Eliminate conflicts between platforms with a single source of attribution truth.

🔗 Network Effects

Scale beyond internal teams to global communities. Track and reward influence across unlimited referral chains that traditional tools can't map.

Ready to Enhance Your Growth Stack?

See how Selltype integrates with your existing data and attribution tools to create a unified, real-time revenue orchestration system.

Launch AI-powered Revenue Swarms for Human-in-the-Loop Growth

Early Access Program is now Live


Ready to drive growth in a whole new way?

Selltype makes it 1-2-3 easy:

Step 1.

Months 1 to 3 prelaunch:
Design, integrate, plan, launch, operate

Step 2.

Quarter 1 post launch:
Cash flow growth starts, learn, adapt, iterate

Step 3.

Quarter 2 and beyond:
Add data, expand swarm, grow faster, evolve AI

Design and launch your Swarm Influence Network with Selltype in 1-3 months, and see positive cash flow within one quarter of launch. Unified teams of AI, humans, and AI Agents drive the future of revenue leadership.

Reach out below for a demo and to see if you qualify for our early access program:

PS - No spam, ever. Step 1: Demo, Step 2: Design & Launch

Realized ROI within two quarters of launch

Go from dashboards to decisions and get ROI within two quarters by transforming your revenue operations into an Agent-Native Swarm of AI-powered Growth.The 4-Phase Rollout Roadmap
Your transformation from chaos to clarity unfolds in four clear steps:
Phase 0 – Align (Weeks 0–2)
Define KPIs, success metrics & map the current stack.
Phase 1 – Integrate (Weeks 2–6)
Connect CRM, attribution, MAP, ads, and analytics into a unified knowledge graph.
Phase 2 – Pilot (Weeks 6–12)
Run real campaigns with AI + human orchestration. Show first ROI impact.
Phase 3 – Scale (Quarter 2+)
Expand across the org. Gamify execution. Replace silos with one source of truth.
Phase 4 – Optimize (Quarter 3+)
Scale the swarm, bring in partners & influencers, and systematize growth.
📈 By Quarter One: Clarity and ROI. By Quarter Two: Alignment. By Quarter Three: An adaptive, AI-powered growth engine.

AI-powered Founding Team ;-)

PS - Get early access to the Swarm Influence book!

Amit Rathore

CEO & CTOMarketing Technology Innovator and CEO with 25+ years building revenue attribution platforms, AI-powered sales systems, and marketing automation tools. Proven track record of creating data-driven solutions that connect marketing spend to revenue outcomes across FinTech, Retail, and SaaS environments.

Tanyette Colon

Chief Partnerships OfficerSeasoned executive with 18+ years driving $50M+ in annual revenue growth across B2B SaaS sales, strategic partnerships, and AI technology solutions. Former CEO of InFUUSE AI, improved client conversion rates by 40% and built 120+ revenue-generating partnerships within 10 months. She reaches 35,000+ through her thought leadership and has been featured on Microsoft For Startups Hub for her expertise in humanizing AI for sustainable growth.

Keith Newman

Strategic Growth AdvisorStartup leader turned venture catalyst, helping disruptive founders achieve product–market fit and hypergrowth. He hosts the Liftoff with Keith podcast (100+ episodes, 350K+ subscribers) and previously held senior roles at Nasdaq, Recode, IDG, Ziff-Davis, CMP Media, and PodTech, driving partnerships, media innovation, and seven-figure growth.

Zerrin Aktuna

Chief Strategy OfficerStrategic Partnerships Leader with 20+ years building revenue-driving alliances across SaaS, AI, and financial services. Expert in creating channel attribution models and partnership frameworks that deliver measurable ROI through coordinated go-to-market strategies.

Amar Saigal

Strategic Operations AdvisorGrowth Platform Architect with 30+ years building scalable revenue systems across technology and financial services. Specializes in creating seamless partner attribution workflows and sales enablement processes that drive consistent, measurable business outcomes.

Sale Piper

Chief Growth CoPilotYour 24/7 RevOps Assistant that turns attribution data into growth decisions. Automatically identifies your highest-performing marketing touchpoints and sales activities, then provides specific recommendations to scale what's working and optimize what's not.


Contact Us:
We'd love to hear from you!

Get the book!

Swarm Influence: The Emergent Science of Collective Action

by Amit Rathore, CEO Selltype, Founder Effective HumanismMore at www.SwarmInfluence.com.

Selltype Product Suite Pricing

Selltype works for SMEs to Fortune 100 orgs

Selltype Swarm Cloud

Starts at $299/month

Selltype Swarm CoPilots

Starts at $29/month

Selltype Swarm Enterprise

Starts at $999/month

For Bespoke Builds and Custom Integrations: Talk to Us.

AI-powered Multi-Agent Engine for Global Swarms of Growth

Swarm Intelligence for Agentic Revenue Teams

Viral Growth: The term itself is a reference to natural biology and how a virus spreads through a population. Often, collective intelligence is seen as something to aspire to; indeed, flocks of birds or schools of fish are often used as symbols to illustrate this point of natural swarms. Human ideas also spread similarly; in fact, the diffusion of beliefs or the adoption of opinions follow similar pathways and can be accelerated in natural ways.Digital Twins: To build a Swarm Intelligence machine, we started with first principles. We designed Selltype as an operating system for digital twins - of everyone within the marketing and sales team - as well as of the organization itself, essentially a digital replica of the participants and the superstructure. The moving parts, along with the stationary parts, form the whole together.

Real-Time Knowledge Graph for Swarm Intelligence

The activity of the participants results in knowledge generated in each participant, as well as in the overall system. When the data regarding all relevant activity is captured as is, an organic knowledge graph is produced, which reflects the reality of the organization.When this knowledge graph is updated in real-time, you can manage the digital version in lieu of the physical version.Selltype is built on this knowledge graph architecture, replete with the ability to run graph queries to understand the live, interconnected data.


Architecting Real-Time Swarm Intelligence

To design a Multi-Agent Swarm Intelligence System, we took a bottom-up approach based on first principles. The technology stack and architecture of data flows reflect the underlying reality of how people engage with each other around a purpose or brand. The stack diagram below illustrates our layered approach to building functional blocks that perform specific tasks and provide APIs to the layer above it.

With visibility across the whole org, CoPilots enable users to interact with their Org Twins.

The core scoring and ranking engine, SaleRank is like Google PageRank for Swarm Influence.

The core logic to orchestrate marketing and sales teams, optimizing for repeatable revenue.

A Fabric for Native Swarm Intelligence across your Marketing, Sales, and Revenue Teams.


Scaling Shared Context for Multi-Agent Collaboration

The lowermost layer is our unified data layer, which enables a uniform integration for all customer channels and touchpoints with the Internet of Influence. It feeds upwards into the core governance and orchestration layer for the organizational digital twin; this is the core Selltype OS layer. The layer above is the multi-agent scoring and attribution system called SaleRank AI. And finally, our very own growth copilot SalePiper sits above it all with an eagle-eye view across everything, helping achieve goals set by the organization's revenue leadership.

5Cs Flywheel for Real-Time Swarm Influence Operations

Selltype borrows from well-established frameworks, particularly those that empower the swarm, aka the collective. The Coseller Economy and the related economic opportunity can be maximized through the use of the 5Cs flywheel, established live:

  • Content - the why, how, what of the purpose and the reason for being and doing things, the canon, the news, the features

  • Community - fans, customers, partners, employees, nonprofits, suppliers, creators, influencers, entrepreneurs

  • Commerce - brands, products, services for the marketplace, along with 20% to 50% commissions, paid out mainly to the last mile or level

  • Coselling - creators, influencers, referral partners, curators, fans, everyone drives Swarm Influence

  • Campaigns - from the CMO down to individual marketers, the new AI-powered revenue team drives the flywheel

AI CoPilots for all Agents of your Swarm

Imagine a globally decentralized marketing and sales force, powered by fans, influencers, creators, media publishers, agencies, employees, and all manner of partners, all acting as a single, seamlessly integrated marketing machine driving outcome-based results for your organization. And now imagine each has a CoPilot powered by centralized intelligence that you control:

The centrally coordinated and controlled Swarm Influence Network grows intelligence in a centralized manner, and disburses the same actionable intel in highly personalized ways to all agents across all functions - content creation, sharing and placement, buying ads on various channels, sponsorships, inviting and referring members, curating and promoting content and products.That is why, regardless of the role, SalePiper, the highly personalized Growth CoPilot, amplifies it and is infused throughout the ecosystem.

Wide Area Network Deployment

One Internet, One Swarm. Selltype views the world as a single network of networks and views the Internet as an old tool to build new rails on. With the Age of AI creating unparalleled opportunities (and risks!), the real revolution of the Internet is yet to be unleashed.Selltype creates a powerful win/win community-driven model of growth and works across the global economy to create robust cross-border Swarm Influence Networks that work across all platforms of the Internet.With Selltype, the Age of AI is for everyone, and with AI Agents, any organization can drive Swarm Intelligence that operates with full transparency and control.

Privacy, Security, and Compliance

Selltype operates in a Platform-as-a-Service mode, working on behalf of businesses to enable their First-Party Data and AI infrastructure, driving their Revenue Organization in Swarm Mode.Selltype does not sell data to any third parties, and in Private Cloud, clients have complete control over the cloud within their IT organizations.Selltype leverages state-of-the-art cloud security measures to ensure the Public Cloud version conforms to the highest standards of enterprise-grade security.Selltype is GDPR and CCPA compliant, and empowers client organizations with an ultra-modern and highly robust data and AI stack.